12.2 The Twelve Principles of Behaviour Motivation
    • People want to experience that they live. Now.
    • The truly important things are: being-human, development, challenge and fun!
    • People define their own passion, energy, success and needs.
    • Our EQnomy is a sizzling party of real, authentic human beings.
    • We seek no 'balance between work and personal life'; we are our authentic selves in work and in private.
    • Our talents, time, attention, ideas, knowledge and networks are ours and our responsibility.
    • An organization is not a Counsel, Company, Care- or Educational Institution. An organization always consists of PEOPLE who are committed to each other and to other people.
    • "What does your care, involvement, service or product add to me, my development, challenge and fun!?"
    • We do not want to be 'robbed'; we want to be 'touched'. 
    • Before we go along with an organization, we first want to understand it and feel it;  the mission, the culture; the people.
    • We are loyal to the passion and inspiration with which all once began. Not to the rules that 'crept in' along the way.
    • To us it is not about WHAT we do. To us it is about WHY we do what we do.
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