Each
conclusion as well as cluster and grouping (phase 5) is then re-affirmed with the original
context. On the basis of this a definitive clustering and general description of the eventual group
is established. Two versions of the definitive twelve principles are furmulated: one in scientific
terms and one in popular terms, covering the same and whole grounds the individual, the
clustered and the grouped conclusions reflect to. The definitive control of the twelve principles
is established by the replacement of each investigated conclusion (insight) with the established
principle and determining is does not alter the (validity of the) respective research and its
conclusions within its own context.
The
analogy valuechain related to the behavior value chain was cyclicly established using a
predefined general assumption and testing it throughout the phases. The primary general
valuechain:
(Emotion Ratio Culture Behavior
Result)